Digital Marketing Long Distance |
Course Title: Post Grad Diploma in Digital Marketing & Online Communications
Lecture Start Date: 16th October 2017 Fees: Course fees €1150 excl. €110 examination fee payable on submission of assignment Duration: 10 weeks Lecture Time: 6.15pm to 9.15pm Lectures Broadcast Live: Resident outside of Ireland, not living in Dublin, can't attend lectures in person? This option allows you to study from the comfort of your own home, office or even while commuting on public transport. Through our comprehensive broadcast system you can tune into the live lectures and participate via your PC/MAC, tablet or mobile device. In the event that's not possible, or even if you miss a lecture, you can always gain access to the recording. Subject to terms and conditions. |
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Who Should Attend
Those candidates who are responsible for the delivery of or management of an online strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.
We are living in the digital era and there has never been a better time to be informed. The new Diploma in Digital Marketing for PR & Marketing includes all the tools of online communications and digital marketing to maximise your PR experience and qualifications.
Whether you want to increase your experience and scope, understand the buzz words and learn how to turn them into marketing strategies, or you want to understand how to determine the success and failures of your digital campaigns, the bottom line is you need to be informed about digital marketing and its many tools. Gaining an understanding of what online digital communication is and how to handle a successful digital media campaign will bring recognition and rewards to you and your company. This dynamic qualification will provide you with knowledge underpinning the principles of digital media and skills to undertake digital marketing planning within your role in Public Relations.
The qualification covers Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Display Advertising, Analytics and Reporting, Mobile Marketing, Email Marketing, Social Media Marketing, and Strategy Creation. We will also show you how each of these areas apply to every PR strategy and campaign. PR and Event Management have evolved from a peripheral element of organisational PR to an industry that is at the hub of customer focused communications in an increasingly multi-channel environment. This course will ensure that you are equipped to deal with this shift and make the most of your communication and engagement skills.
Those candidates who are responsible for the delivery of or management of an online strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.
We are living in the digital era and there has never been a better time to be informed. The new Diploma in Digital Marketing for PR & Marketing includes all the tools of online communications and digital marketing to maximise your PR experience and qualifications.
Whether you want to increase your experience and scope, understand the buzz words and learn how to turn them into marketing strategies, or you want to understand how to determine the success and failures of your digital campaigns, the bottom line is you need to be informed about digital marketing and its many tools. Gaining an understanding of what online digital communication is and how to handle a successful digital media campaign will bring recognition and rewards to you and your company. This dynamic qualification will provide you with knowledge underpinning the principles of digital media and skills to undertake digital marketing planning within your role in Public Relations.
The qualification covers Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Display Advertising, Analytics and Reporting, Mobile Marketing, Email Marketing, Social Media Marketing, and Strategy Creation. We will also show you how each of these areas apply to every PR strategy and campaign. PR and Event Management have evolved from a peripheral element of organisational PR to an industry that is at the hub of customer focused communications in an increasingly multi-channel environment. This course will ensure that you are equipped to deal with this shift and make the most of your communication and engagement skills.
Qualifications
Upon successful completion of the course participants will be conferred with a Post Graduate Diploma in Digital Marketing & Online Communications and automatically be awarded professional membership status of the Institute, and be eligible to use the letters ‘MEIDM’ (Member of the European Institute of Digital Marketing) after their name.
All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.
Upon successful completion of the course participants will be conferred with a Post Graduate Diploma in Digital Marketing & Online Communications and automatically be awarded professional membership status of the Institute, and be eligible to use the letters ‘MEIDM’ (Member of the European Institute of Digital Marketing) after their name.
All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.
