Developing a communications strategy. How to create a plan. The importance of research and research techniques. Defining target publics and creating SMART objectives. Understanding the tools and techniques to develop your strategy. How to fix a budget for your strategy and how to define and create evaluation techniques.

Pay Per Click Advertising (PPC) – Paid adverts on search engines and media sites to drive traffic to your website. Not only can this be used to drive traffic to your website but it can also be used to highlight and event or account you are working on. Combined with SEO, this will ensure that you are at the top of every search in your field.

Display Advertising – Banner advertisements and when and where to use them. Target specific advertising on key websites of interest relating to your product/service.

Affiliate Marketing – How to approach alliances in advertising with large organisations as well as learning the benefits of doing so. This allows you to build advertising alliances with big brands and have your adverts reach a wider audience.

Mobile Marketing – Target specific advertising and marketing for people on the move. Choose the exact audience you want to target and catch them when they are on the move by getting your adverts sent through mobile phone & portable devices. Mobile marketing is the fastest growing element of online marketing. Looking at the different elements and how to determine which one(s) suits you best.

Email Marketing – Direct target specific marketing via email. Learn all about email marketing from statistics and tried methods of success. Learn how to identify your target audience and how to engage with them in order to achieve your goal.

QR Codes, Shortened Links, Bookmarking, Tagging, Backlinks, Viral Marketing, Micro sites. QR Codes are the latest digital craze to hit PR, like barcodes they work with a scanning mechanism enabled on all smart phones which will drive online activity directly to your targeted destination. Using Hyperlinks in your online writing? We can show you how to shorten these links and create hidden tracking so your can measure your success rate. Found an interesting article/website that may come in handy, why not learn how to bookmark it so you can come back to it at a later date. Using tags and backlinks you can increase your online visibility and drive traffic from related searches. Viral Marketing, when done right, can create instant online success and be spread like wild fire within a matter of minutes, most include videos and/or images.

Strategy linking – How to combine your digital knowledge, and knowing the tools to incorporate. Now that you know all the elements to Digital Marketing, learn how to put them all together to maximise return. Use your email marketing/ advertising to drive traffic to your social media platform which will in turn drive traffic to your website.

Social Media – Facebook, Twitter, YouTube, LinkedIn, Flicker, Blogging. How to create and manage a social media campaign that runs in conjunction with your other online activity. How to get online relationships to work for you. We will also show you how to track the success rates of all your social media activity.

Data Protection and Regulations – Now you know what you need to do, you need to make sure that it fits into data protection guidelines and regulations and that any data collected in managed effectively and securely.

Creating a digital marketing campaign for your organisation and project / event. How to develop a digital marketing campaign that fits your goals and targets. Identifying important tools and how you plan on implementing them. Learning how to maintain your campaign over time. Measuring your success and identifying opportunities and failures.

Creating a digital marketing campaign for your organisation and project / event.