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Social Media / Syllabus
One Day Certificate in Social Media Syllabus
Overview:
· Introduction into Social Media.
· What it means to you and your industry.
· A history of Social Media including examples of successful campaigns.
· Protecting your online reputation.
· Identifying your online market and where to find them.
· Creating your online personality/ tone and sticking to it.
· Learning advanced analytics and management techniques to measure success.
· Linking strategies across all Social Media platforms
· Integrating Social Media into your PR and Communication strategies
· Gauging your online influence and building on it.
Facebook:
· Benefits of Page V Profile
· Creating events – How? Why? When? For Who?
· Generating Friends and followers – Knowing the right target audience and how to find them
· Facebook Regulations and best practices
· Competitions
· Facebook Apps
· Using Facebook to drive traffic to your website
· Statistics and analytics – Know what’s working and what’s not
Twitter:
· Hashtags – When and how to use them
· Who to follow and when
· Developing Twitter campaigns
· Using Twitter as a sales tool
· Using Twitter as a Customer Service tool
· Tracking and statistical tools
· Best Practices
· Building a following
YouTube:
· The importance of video content
· What to share and why
· Knowing your audience
· Tagging and optimization of video content
· Including Video content in your Social Media Campaign
LinkedIn:
· How to create a successful profile
· Do’s and Don’ts of LinkedIn
· Benefits of online professional networking
· Using LinkedIn as a sales tool
· Building connections
· Using LinkedIn as a job searching tool
Blogging:
· The importance of blogging
· Identifying your blogging personality
· Sourcing topics and content
· Tagging and optimization of posts
· Best Practices
Other areas: Flickr, Bookmarking, FourSquare, Google +, Vimeo
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