This practical workshop has been designed to allow candidates learn how to prepare for, and deliver their key messages to the media during interviews for print, radio and broadcast channels. A maximum of 6 candidates will be accepted onto the programme to ensure that each participant will be able to maximise their involvement for optimum results. Participants will learn how to prepare and present their information to the media and then, through the use of broadcast cameras and equipment, be taught the necessary personal skills to deliver their messages to the media.

a.      Preparing and determining your key media messages

b.      Delivering your key messages to the media – making contact with the media through the press release

c.       Preparing and practicing for your interview

d.      Going under the spot light – the practical sessions

e.      Performance evaluation

This course has been designed for participants who are the spokesperson for their organisation or who have recently taken on the responsibility for media interviews and or must train their staff or volunteers to communicate through media interviews.

Eugene Grey FPRII FEIC FIIC MCIPR MIITD is Group Managing Director of the Communications Group PR. He is also Director of Education at the European Institute of Communications, Ireland’s leading PR facilitators of the Public Relations Institute of Ireland’s (PRII) national PR academic programme delivered at Post Graduate and Diploma level. He is a Fellow of the PRII, a member of the Chartered Institute of Public Relations (MCIPR – UK), a member of the Confederation of European Public Relations Practitioners (MCERP – Europe), and a member of the Association of Event Management Educators (Founder Member FAEME – International).