This practical workshop has been designed to allow candidates learn how to maximise their online strategy to communicate with their stakeholders. Learn how to create effective podcasts and video (vodcasts) for YouTube, Facebook and websites. A maximum of 6 candidates will be accepted onto the programme to ensure that each participant will be able to maximise their involvement for optimum results. Participants will learn how to prepare, present, create content and upload to social media channels using both professional and simple day to day accessible equipment (iPhone etc) to communicate and deliver key messages to their target publics.

a.      Developing a Podcast and a Video (vodcast) strategy

b.      Examining target publics and determining key messages

c.       Script writing skills

d.      Creating the professional content – introduction to software and equipment

e.      Recording created content

f.        Uploading to social media channels

Course fee €265. Click here to apply

This course has been designed for participants who want to learn how to maximise their online strategies and how to deliver key messages with impact by using audio and video mediums. No technical production skills required.

Eugene Grey FPRII FEIC FIIC MCIPR MIITD is Group Managing Director of the Communications Group PR. He is also Director of Education at the European Institute of Communications, Ireland’s leading PR facilitators of the Public Relations Institute of Ireland’s (PRII) national PR academic programme delivered at Post Graduate and Diploma level. He is a Fellow of the PRII, a member of the Chartered Institute of Public Relations (MCIPR – UK), a member of the Confederation of European Public Relations Practitioners (MCERP – Europe), and a member of the Association of Event Management Educators (Founder Member FAEME – International).