'The weekend practical session was of invaluable use in putting newly-acquired skills into practice. The European Institute put all of the necessary technology at our disposal to produce podcasts, PR photography and video. Class size allows for tutors to provide one-to-one guidance on the day. Worth it for anyone taking on a public relations role.'
- Sinéad Keogh, Folens Publishers
I found the practical session very beneficial. It was great to get the opportunity to put all into practice. Working to tight deadlines provided a real life working experience which will stand to me professionally. The experience gained from managing the client brief will prove particularly helpful when structuring our own PR campaign proposals and the recording of the podcast and television interview was both challenging and rewarding. I learned how important it is to prepare the client in advance in order to ensure that the key messages are communicated to the desired publics. Many thanks for the time and organisation that went into structuring the practical sessions.
