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Certificate in Social Media Syllabus 

Overview:

  • Introduction into Social Media.
  • What it means to you and your industry.
  • A history of Social Media including examples of successful campaigns.
  • Protecting your online reputation.
  • Identifying your online market and where to find them.
  • Creating your online personality/ tone and sticking to it.
  • Learning advanced analytics and management techniques to measure success.
  • Linking strategies across all Social Media platforms
  • Integrating Social Media into your PR and Communication strategies
  • Gauging your online influence and building on it.

Facebook:

  • Benefits of Page V Profile
  • Creating events – How? Why? When? For Who?
  • Generating Friends and followers – Knowing the right target audience and how to find them
  • Facebook Regulations and best practices
  • Competitions
  • Facebook Apps
  • Using Facebook to drive traffic to your website
  • Statistics and analytics – Know what’s working and what’s not

 Twitter:

  • Hashtags – When and how to use them
  • Who to follow and when
  • Developing Twitter campaigns
  • Using Twitter as a sales tool
  • Using Twitter as a Customer Service tool
  • Tracking and statistical tools
  • Best Practices
  • Building a following

YouTube:

  • The importance of video content
  • What to share and why
  • Knowing your audience
  • Tagging and optimization of video content
  • Including Video content in your Social Media Campaign

LinkedIn:

  • How to create a successful profile
  • Do’s and Don’ts of LinkedIn
  • Benefits of online professional networking
  • Using LinkedIn as a sales tool
  • Building connections
  • Using LinkedIn as a job searching tool

Blogging:

  • The importance of blogging
  • Identifying your blogging personality
  • Sourcing topics and content
  • Tagging and optimization of posts
  • Best Practices

Other areas: Flickr, Bookmarking, FourSquare, Google +, Vimeo