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  • Home
  • About Us
    • History
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    • PR & Communications
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    • European Public Affairs
    • Dip PR
    • Short Business Courses
  • Apply
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European Institute of Communications

Become a member


Negotiation Skills
Negotiation Skills Course programme
1 Day Intense Course: €550 This course is designed to deliver all you need to know about negotiating effectively – whether as a manager, buyer or sales person. The programme provides intensive training in techniques that will enable you to start from a strong position and confidently take the negotiation process through to closing the deal. Emphasis is on developing the ability to learn first-class negotiating skills that will dramatically improve results. Course objective
The course will take the participant through the stages of preparing for negotiation, conducting the exchange with skill and confidence, and bringing the process to a mutually acceptable outcome. Suitable for both novices and experienced negotiators alike, it covers the essential techniques on how to devise a strategy, how to make concessions, and how to resolve deadlock or conflict on the road to a successful result. Course content Defining negotiation – the principles Understanding the rules of negotiation Negotiation styles – different types in organisations Preparing to negotiate – identifying objectives/time/data/logic Assessing the opposition – their strengths, weaknesses, objectives and tactics Understanding body language and judging the mood Separating personal from business issues – exploration of
a) feelings
b) intellectual
c) empowerment
d) self view observation Selecting a strategy – tactics Using an agenda – focus on aims and objectives Making a proposal – Timing, phrasing, do’s and don’ts Responding to a proposal Handling ploys – counteracting common tactics Ways to strengthen your position Handling breakdown Closing the deal Assessing your ability – maintaining skills Methodology
Negotiation training requires a practical learning approach, with ample opportunity to practice the skills involved. A series of instructional sessions will explain and demonstrate effective methods, while video recording of progression allows for ongoing evaluation of development.

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Get In Touch


Email: [email protected] 

European Institute of Public Relations 
Clogheen House, 98 Lr Kimmage Rd, Harolds Cross, D6WP953, Dublin, Ireland
Tel: +353 1 490 6896
Mob: 087 0655 791

European Institute of Communications
Janseniusstraat 1
3000 Leuven, Belgium
Tel: +353 1 490 6896
Mob: +353 87 0655 791
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Our Courses


SPECIALIST PR & COMMUNICATIONS EDUCATION
The European Institute of Communications is a specialist professional and academic institute providing education and training for the communications profession in Ireland, across Europe and internationally.

Our programmes encompass Public Relations & Communications, European Public Affairs & European Studies, Crisis Communication, Internal Communications, Media Relations together with a range of specialist professional and business skills programmes.

Through our academic and professional programmes, we combine academic knowledge with practical professional application, helping individuals develop their careers and organisations strengthen the communications capabilities of their people.

Our programmes are designed for the needs of a communications profession that is increasingly digital, international and interconnected.
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European perspective
Professional expertise
International reach
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international recognition


European Institute of Communications accredited by the Global Alliance
The European Institute of Communications offers internationally recognised programmes accredited by the Global Alliance for Public Relations and Communication Management.


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