The Post Graduate Diploma in Internal Communications is a specialist professional programme designed for communications and public relations practitioners and those responsible for employee communication within organisations.
The programme combines strategic understanding with practical professional application. Participants learn how to audit internal communication, develop an Internal Communications Strategy, select and evaluate communication channels, improve intranets and the digital employee experience, strengthen employee engagement and voice, and advise organisational leadership.
The programme also examines the role of Internal Communications during organisational change and transformation, crisis communication and reputation management. Dedicated course content explores the responsible use of Artificial Intelligence in Internal Communications, together with writing, storytelling, content development, measurement and evaluation.
A central principle of the programme is that effective Internal Communications is a two-way organisational function. The professional internal communicator helps employees understand the organisation while also helping leadership understand employee experience, concerns and communication needs.
Teaching is strongly practice-based. Recorded specialist lectures are supported by live workshops, current case studies, practical tools and exercises designed to enable participants to apply learning within their own organisations. Participants also learn how to undertake communication research and audits and how to translate the findings into practical communication strategy.
The programme leads to a professional, industry accredited qualification and is designed particularly for experienced communications practitioners seeking to develop specialist expertise in Internal Communications.
The programme combines strategic understanding with practical professional application. Participants learn how to audit internal communication, develop an Internal Communications Strategy, select and evaluate communication channels, improve intranets and the digital employee experience, strengthen employee engagement and voice, and advise organisational leadership.
The programme also examines the role of Internal Communications during organisational change and transformation, crisis communication and reputation management. Dedicated course content explores the responsible use of Artificial Intelligence in Internal Communications, together with writing, storytelling, content development, measurement and evaluation.
A central principle of the programme is that effective Internal Communications is a two-way organisational function. The professional internal communicator helps employees understand the organisation while also helping leadership understand employee experience, concerns and communication needs.
Teaching is strongly practice-based. Recorded specialist lectures are supported by live workshops, current case studies, practical tools and exercises designed to enable participants to apply learning within their own organisations. Participants also learn how to undertake communication research and audits and how to translate the findings into practical communication strategy.
The programme leads to a professional, industry accredited qualification and is designed particularly for experienced communications practitioners seeking to develop specialist expertise in Internal Communications.
