| Internal Comms Syllabus |
Course Title: Post Graduate Diploma in Internal Communications
Course Structure: Online broadcasts with a series of live webinars
Start Date: At a time of your choice - online/long distance
Duration: 16 weeks
Price: Course fees €1470 including exam, accreditation and membership fees.
Entry Requirements, Course Structure & Fees
Candidates must be at least 23 years of age and preferably have a professional background, experience or specific interest in the broader professional communications arena of engaging employees and or volunteer groups. Alternatively, have a minimum of a third level qualification or higher.
The course will be held over a thirty hour period with access to lectures once weekly over a 16 week period. In addition, candidates will be expected to undertake additional self-study and direction will be given in this regard. The course will be assessed by one major campaign project.
Professional membership of the European Institute of Communications is automatically included in the course fees. Upon successful conclusion candidates will be conferred with their Post Graduate Diploma in Internal Communications and therefore entitled to use the letters MEIPR.
Post Graduate Diploma in Internal Communications
The European Institute of Communications (Institute) is a professional membership and academic body internationally recognised and approved through its membership and recognition by the Global Alliance PR (Global Alliance for Public Relations and Communications Management) and EUPRERA (European Public Relations and Education Research Association). The Institute has three distinct academic faculties of which the PR programme is administered and taught by the European Institute of Public Relations and accredited by the European Institute of Communications.
Upon successful completion of the course programme, candidates are immediately entitled to apply for full membership of the European Institute of Communications leading to the accolade of MEIC in acknowledgment of their professional status.
Who Should Undertake this Programme
The course has been designed for a range of candidates:
Course Aims
The Post Graduate Diploma in Internal Communications programme aims to equip candidates with the skills to effectively engage internal employees or members within their targeted stakeholder group(s). It will provide the theoretical knowledge and professional skills so that candidates can practice effective communication within the professional PR and communications environment. The programme will enhance and culminate the professional and or academic skillsets of candidates to maximise their strategic creative and planning attributes in the world of communication.
Course Objectives
This course will provide a detailed insight into the practice of internal communications and membership engagement at a professional level. Candidates will learn the core elements of engagement by understanding the factors of business management. Having understood the management structures and concerns, candidates can then interpret the organisation’s communication needs and requirements to design, implement, manage and evaluate an effective communications strategy. The course will provide candidates with a thorough knowledge and understanding of professional communications from an in-house perspective as follows:
Course Learning Outcomes
On successful completion candidates will have the ability to:
Modules & Course Content
Course Structure: Online broadcasts with a series of live webinars
Start Date: At a time of your choice - online/long distance
Duration: 16 weeks
Price: Course fees €1470 including exam, accreditation and membership fees.
- An interest free payment facility is available subject to an administration fee. Terms and conditions available upon request.
- The course and qualification is accredited by the Global Alliance and recognised internationally by the PR and Communications industry in 126 countries.
- Access to Course Mentor throughout the programme.
- With online lectures candidates will never miss a lecture providing maximum flexibility for the busy professional. In addition, through our conference mobile app, you will be able to join live webinars or view recordings on your mobile device or PC whether in the office or at home.
- Discount available where one or more candidate is enrolling from the same organisation and the employer is making payment of the fees.
Entry Requirements, Course Structure & Fees
Candidates must be at least 23 years of age and preferably have a professional background, experience or specific interest in the broader professional communications arena of engaging employees and or volunteer groups. Alternatively, have a minimum of a third level qualification or higher.
The course will be held over a thirty hour period with access to lectures once weekly over a 16 week period. In addition, candidates will be expected to undertake additional self-study and direction will be given in this regard. The course will be assessed by one major campaign project.
Professional membership of the European Institute of Communications is automatically included in the course fees. Upon successful conclusion candidates will be conferred with their Post Graduate Diploma in Internal Communications and therefore entitled to use the letters MEIPR.
Post Graduate Diploma in Internal Communications
The European Institute of Communications (Institute) is a professional membership and academic body internationally recognised and approved through its membership and recognition by the Global Alliance PR (Global Alliance for Public Relations and Communications Management) and EUPRERA (European Public Relations and Education Research Association). The Institute has three distinct academic faculties of which the PR programme is administered and taught by the European Institute of Public Relations and accredited by the European Institute of Communications.
Upon successful completion of the course programme, candidates are immediately entitled to apply for full membership of the European Institute of Communications leading to the accolade of MEIC in acknowledgment of their professional status.
Who Should Undertake this Programme
The course has been designed for a range of candidates:
- Those candidates who wish to acquire the applicable skills to manage the internal communications within their organisation and/or those working for charitable or NGO environments who manage the voluntary membership of the organisation.
- Those working in PR and Communications that want a professional academic qualification which substantiates and recognises their professional status and experience
- Recently qualified graduates who wish to specialise in internal communications.
Course Aims
The Post Graduate Diploma in Internal Communications programme aims to equip candidates with the skills to effectively engage internal employees or members within their targeted stakeholder group(s). It will provide the theoretical knowledge and professional skills so that candidates can practice effective communication within the professional PR and communications environment. The programme will enhance and culminate the professional and or academic skillsets of candidates to maximise their strategic creative and planning attributes in the world of communication.
Course Objectives
This course will provide a detailed insight into the practice of internal communications and membership engagement at a professional level. Candidates will learn the core elements of engagement by understanding the factors of business management. Having understood the management structures and concerns, candidates can then interpret the organisation’s communication needs and requirements to design, implement, manage and evaluate an effective communications strategy. The course will provide candidates with a thorough knowledge and understanding of professional communications from an in-house perspective as follows:
- The strategic function of communications in engaging internal employees and members to develop and enhance corporate reputation, image and delivery of the organisation’s communication objectives aligned to the business plan
- To have an overall comprehension of the tools and techniques of communication to engage and empower stakeholders
- To understand how the PR tools of engagement can be used from both an online and offline perspective.
Course Learning Outcomes
On successful completion candidates will have the ability to:
- Show awareness of the importance of both research and evaluation in engaging employees and members both in terms of academic theory and in practice
- Evaluate the organisations needs in order to design, implement and manage an effective internal programmes for projects, campaigns and overall organisational communication strategies
- Understand the importance of written and oral communication to improve their delivery of succinct messaging
- Develop their skills to become story tellers to engage stakeholders and empower teams within which they work and are part of
- Understand the importance of research and planning in public relations and develop the ability to think strategically
- Be familiar with the theoretical elements of the creative process to demonstrate how that theory can be applied practically
Modules & Course Content
- Organisational culture & the role of Internal Communications
Develop an insight into how an organisation’s culture, values and mission statements shape the role of internal communications within an organisation. Learn how internal communications can be used to educate, inform and engage staff. Understand where internal communications bests sits within an organisation. - Internal Communications tools & techniques
Learn how to develop a strategic internal communications or membership services campaign. Using event management skills as a technique of engagement. Empowering staff and volunteers to become story tellers. Understanding the techniques of social media and digital marketing to engage the target public. Recognising the challenges and barriers for effective internal communications. Managing employees and teams over a range of geographical regions. - Change Management and Crisis Communications
Understanding the role of internal communications in a change management environment. Developing and managing a crisis communications strategy. - PR Writing
This module will include business writing skills. Content will include structure, grammar, and spelling; writing for digital and social media; emails, letters, presentations, reports, leaflets, brochures, newsletters, e-zines, speeches etc. - Employee and volunteer engagement
Understanding how CSR, hospitality and sponsorship can be used as an effective means to engage target publics. Utilising internal communications to engage and develop relationships with members. Understanding the role of external factors on internal communications e.g. political, economic factors etc. - Auditing, devising, implementing, managing and evaluating an Internal Communications Strategy
The entire focus of the course programme is the strategic role that internal communications plays within an organisation. Candidates will learn how to audit the internal communications and learn how to develop an internal communications strategy aligned to the organisation’s objectives.
