Social Media
Course Title: Certificate in Social Media
Start Date:
Duration: 4 weeks
Lecture Time: 6.15pm to 9.15pm Wednesday evenings
Price: €550
APPLY NOW
Course Choice: in addition to part time attendance, for students not resident in Dublin and or living outside Ireland we are offering a distance learning programme and will be broadcasting the lectures live over the Internet. All you need is a PC with webcam and speakers and tune in (Irish time) for the lectures online.
For most Irish businesses, social media has become a primary medium with which to engage, listen to, and communicate their existing and target audiences, whether it be customers, suppliers, employees, industry leaders or indeed peers and competitors. Social media platforms have changed the rules of engagement. An integrated and multi-channel social media strategy is now a must-have for businesses and organisations who are seeking to effectively communicate with their target audience and achieve their business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth.
As “peer marketing” (word-of-mouth recommendations from friends) rises down to the speed at which messages can now travel online, all organisations must learn to shape the public conversation about their brand.
The Certificate in Social Media enables professionals tasked with any form of corporate communications to plan, implement, and measure a comprehensive and effective social media campaign for any organisation.
Learning Objectives:
To develop a working knowledge of all the elements of SOCIAL MEDIA which can easily be put into practice within any professional arena
Who Should Attend
Those candidates who wish to manage the social media strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.
Certificate in Social Media Syllabus
Course Overview:
Course Content:
Facebook:
What Facebook Timeline really means for your business
What do Hashtags really mean – When and how to use them
The importance of video content
How to create a successful, optomised profile
What is Pinterest and why is it important
What role Google+ plays in the Social Media Mix
Why Instagram is important in B2C Social Media Marketing
Why use Snapchat in Social Media Campaigns
The importance of blogging
All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.
Start Date:
- 7th October 2019
- At a time of your choice - online/long distance
Duration: 4 weeks
Lecture Time: 6.15pm to 9.15pm Wednesday evenings
Price: €550
APPLY NOW
Course Choice: in addition to part time attendance, for students not resident in Dublin and or living outside Ireland we are offering a distance learning programme and will be broadcasting the lectures live over the Internet. All you need is a PC with webcam and speakers and tune in (Irish time) for the lectures online.
For most Irish businesses, social media has become a primary medium with which to engage, listen to, and communicate their existing and target audiences, whether it be customers, suppliers, employees, industry leaders or indeed peers and competitors. Social media platforms have changed the rules of engagement. An integrated and multi-channel social media strategy is now a must-have for businesses and organisations who are seeking to effectively communicate with their target audience and achieve their business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth.
As “peer marketing” (word-of-mouth recommendations from friends) rises down to the speed at which messages can now travel online, all organisations must learn to shape the public conversation about their brand.
The Certificate in Social Media enables professionals tasked with any form of corporate communications to plan, implement, and measure a comprehensive and effective social media campaign for any organisation.
Learning Objectives:
To develop a working knowledge of all the elements of SOCIAL MEDIA which can easily be put into practice within any professional arena
- Understand the importance of planning, strategising, financial budgeting, moderating, implementing, executing and measuring Social Media strategies.
- How to effectively and constructively respond to negative interaction in the public eye on Social Media platforms.
- Understand the importance of listening to your audience, and target audience, online and use this information to build and strengthen future online marketing campaigns.
- How to turn online audiences into online communities and create a two way relationship to encourage sales and online ambassadors.
- Learn how to craft an authentic and effective “voice” online for your organisation.
Who Should Attend
Those candidates who wish to manage the social media strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.
Certificate in Social Media Syllabus
Course Overview:
- Introduction into Social Media and what it means for your business
- A current look at Social Media usage in Ireland including real life examples of successful and unsuccessful campaigns.
- Understanding the difference between Social Networking and Social Media
- Protecting your online reputation – how to respond to the trolls!
- Identifying who your target audience is online and where to find them
- Understanding the Social Media mix
- The rise of the “Second Screen” and the importance it plays in business
- The art of “Liquid Content”
- Creating your online personality.
- Linking strategies across all Social Media platforms
- Integrating Social Media into your PR and Communication strategies
- Gauging your online influence and building on it.
- Understanding advanced analytics and management techniques and how to measure success.
- Additional tools to make you different online.
Course Content:
Facebook:
What Facebook Timeline really means for your business
- How to convert a profile to a page
- Facebook Places – What does this mean and how to claim ownership
- What “Check-Ins” really mean
- How to build followers and what are they worth
- Promoted Posts / Promoted Pages
- What Facebook Ads Manager can really do
- Creating events – How? Why? When? For Who?
- Understanding Facebook insights
- Facebook Regulations and best practices
- Competitions
- Facebook Apps
- Using Facebook to drive traffic to your website
- How to master the Facebook Review
- How much is too much when it comes to posting on Facebook.
What do Hashtags really mean – When and how to use them
- Who to follow and when
- How to build a targeted following on Twitter
- The importance of Twitter Lists and how to use them
- Developing Twitter campaigns
- Building relationships with influencers with Twitter
- Using Twitter as a sales tool
- Using Twitter as a Customer Service tool
- Tracking and statistical tools – How to measure your twitter success
- Best Practices
The importance of video content
- What to share and why
- Knowing your audience
- Tagging and optimization of video content
- How to create “good video content”
- What does “Viral” really mean
- How to optomize your YouTube Channel
- YouTube V Vimeo – which works best and why
- Video editing and designing tools
- Including Video content in your Social Media Campaign
How to create a successful, optomised profile
- What should you include in your profile and why
- Do’s and Don’ts of LinkedIn
- Benefits of online professional networking
- Using LinkedIn as a sales tool
- Building connections
- The art of getting and giving recommendations and what they really mean
- Using LinkedIn as a job searching tool
- Company pages on LinkedIn
- What are groups and why should you join
What is Pinterest and why is it important
- What and how should you “pin”
- How to build an audience on Pinterest
- Generatinf “back-links” and the importance of Pinterest to SEO
- How Pinterest can be used as part of a creative Social Media Campaign
What role Google+ plays in the Social Media Mix
- The importance of Google+ in Search Ranking and SEO
- What and when to share on Google+
- How and who should you add to your Google+ Circles
- The role Google+ now plays in Google Local and YouTube
- Integrating Google+ into your Social Media campaigns
Why Instagram is important in B2C Social Media Marketing
- How to identify your target audience on Instagram
- How to grow your community
- How, why and when to use hashtags
- How to measure your Instagram Activity
- How to incorporate Instagram Marketing into your Social Media Campaigns
Why use Snapchat in Social Media Campaigns
- How to build your audience on Snapchat
- Generating creative marketing campaigns on Snapchat
- How to utilize other Social Media platforms to maximise Snapchat marketing success and vice-versa
- Why Snapchat is not a fad
The importance of blogging
- Identifying your blogging personality
- Sourcing topics and content
- Identifying what to blog about and when
- Tagging and optimization of posts
- Blogging Best Practices
- Building relationships with influential bloggers
- Social Sharing of Blog posts
- How to use Blogging as social content and encourage sharing
All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.
