Event Management › Syllabus & Modules
Extensive modules incorporating online communication tools and techniques.
Module 1 – Event Planning
Module 1 – Event Planning
- Concept Development and Design
Market research, audience identification and targeting, business plan creation, key task planning and Gaant charts, progress evaluation, post event evaluation, brochures and printing, venue selection.
- Financial Planning and Budgets
Event costing analysis, budget creation, contingency planning, managing event costs.
- Legal Aspects
Risk and safety assessment, licensing, working with governing bodies, insurance and public liability, crowd safety and control, hire contracts.
Managing staff and volunteers, effective delegation, supplier relations, consumer relations.
- Event Evaluation
Progress management, the role of post event evaluation, evaluation methods.
- Practical Applications
Audio/visual requirements and setup, catering, media briefing, presentation skills, etiquette and protocol for events, venue layout, infrastructure considerations.
- Sporting Events
International sporting events, annual tournaments, compliance and protocol, staffing, venue selection, admissions management, award ceremony management, media briefing and management, organising corporate hospitality.
- Celebrity and Arts Events
Art exhibitions, award ceremonies, festivals, fashion events, televised ceremonies, galas, concerts, film events and premiers, managing celebrities, dealing with celebrity agents, handling celebrity wish lists, open air events.
- Government and Civic Events
Hosting international personalities, managing VIP’s, international etiquette, security planning for major political events, media management and interviews, press conferences.
Conference planning for small to large scale events, venue selection, additional amenities, corporate conferencing as a motivator, conference promotion and marketing, budgeting and profitability, conference evaluation, venue layout and setup, technical and IT requirements, brochures and printing.
- Charity Events
Fundraising events, initiative launches, audience communication, gaining media interest, managing VIP patrons or sponsors, formal and themed events.
- PR Events and Launches
Press conferences, media announcements, interviews, AGM’s and annual reports, photo calls, seminars.
- Marketing and Sales Promotion Events
Product launches, album and book launches, promotional activities, customer loyalty schemes.
- Public Relations
The role of public relations, ethical and legal issues, the strategic process in public relations, PR sectors, PR as a management function, crisis management, information packs, photographer briefing, media relations and writing skills, media targeting for TV Radio and Print, undertaking media relations, media briefing, news release writing and grammar. Definition of Sponsorship, the role and uses of sponsorship, sponsorship management, attracting the right sponsor, creating a sponsorship proposal, the different types of sponsors.
- Social Media
Introduction into Social Media and what it means for your event business; A current look at Social Media usage in Ireland including real life examples of successful and unsuccessful campaigns; Understanding the difference between Social Networking and Social Media; Protecting your online reputation – how to respond to the trolls; Identifying who your target audience is online and where to find them; Understanding the Social Media mix; The rise of the “Second Screen” and the importance it plays in business; The art of “Liquid Content”; Creating your online personality; Linking strategies across all Social Media platforms; Integrating Social Media into your Event Communication strategies; Gauging your online influence and building on it; Understanding advanced analytics and management techniques and how to measure success; Additional tools to make you different online.