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European Institute

Courses › Social Media › Syllabus


Certificate in Social Media Syllabus 

Overview:

  • Introduction into Social Media.
  • What it means to you and your industry.
  • A history of Social Media including examples of successful campaigns.
  • Protecting your online reputation.
  • Identifying your online market and where to find them.
  • Creating your online personality/ tone and sticking to it.
  • Learning advanced analytics and management techniques to measure success.
  • Linking strategies across all Social Media platforms
  • Integrating Social Media into your PR and Communication strategies
  • Gauging your online influence and building on it.

Facebook:

  • Benefits of Page V Profile
  • Creating events – How? Why? When? For Who?
  • Generating Friends and followers – Knowing the right target audience and how to find them
  • Facebook Regulations and best practices
  • Competitions
  • Facebook Apps
  • Using Facebook to drive traffic to your website
  • Statistics and analytics – Know what’s working and what’s not

 Twitter:

  • Hashtags – When and how to use them
  • Who to follow and when
  • Developing Twitter campaigns
  • Using Twitter as a sales tool
  • Using Twitter as a Customer Service tool
  • Tracking and statistical tools
  • Best Practices
  • Building a following

YouTube:

  • The importance of video content
  • What to share and why
  • Knowing your audience
  • Tagging and optimization of video content
  • Including Video content in your Social Media Campaign

LinkedIn:

  • How to create a successful profile
  • Do’s and Don’ts of LinkedIn
  • Benefits of online professional networking
  • Using LinkedIn as a sales tool
  • Building connections
  • Using LinkedIn as a job searching tool

Blogging:

  • The importance of blogging
  • Identifying your blogging personality
  • Sourcing topics and content
  • Tagging and optimization of posts
  • Best Practices

Other areas: Flickr, Bookmarking, FourSquare, Google +, Vimeo

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Email: admin@europeaninstitute.ie 

European Institute of Public Relations 
23 Herbert Street, Dublin 2. Ireland
Tel: +353 1 490 6896
Mob: 087 0655 791

European Institute of Communications
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3000 Leuven, Belgium
Tel: +321 679 6505
Mob: +353 87 0655 791
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Our Courses


Specialising in PR & Communications training and education, the European Institute of Communications, the professional body for PR
and Communications practitioners in Ireland and Europe, is a dedicated professional and academic body providing recognised and approved partnership courses in Public Relations, European Public Affairs, European Studies, Social Media, Digital Marketing, Media relations and Crisis Communications programmes together with a range of courses in specialist short business courses.

​All the Institute’s courses are facilitated and designed to service the global professional communications industry.
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European Institute of Communications accredited by the Global Alliance
The European Institute of Communications is an internationally recognised professional membership body and academic PR & Communications Institute by the Global Alliance PR


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