Courses › Social Media › Syllabus

---

Certificate in Social Media Syllabus 

Overview:

• Introduction into Social Media.
• What it means to you and your industry.
• A history of Social Media including examples of successful campaigns.
• Protecting your online reputation.
• Identifying your online market and where to find them.
• Creating your online personality/ tone and sticking to it.
• Learning advanced analytics and management techniques to measure success.
• Linking strategies across all Social Media platforms
• Integrating Social Media into your PR and Communication strategies
• Gauging your online influence and building on it.
  

Facebook:

• Benefits of Page V Profile
  
• Creating events – How? Why? When? For Who?
  
• Generating Friends and followers – Knowing the right target audience and how to find them
  
• Facebook Regulations and best practices
  
• Competitions
  
• Facebook Apps
  
• Using Facebook to drive traffic to your website
  
• Statistics and analytics – Know what’s working and what’s not
  

 Twitter:

• Hashtags – When and how to use them
  
• Who to follow and when
  
• Developing Twitter campaigns
  
• Using Twitter as a sales tool
  
• Using Twitter as a Customer Service tool
  
• Tracking and statistical tools
  
• Best Practices
  
• Building a following
  

YouTube:

• The importance of video content
  
• What to share and why
  
• Knowing your audience
  
• Tagging and optimization of video content
  
• Including Video content in your Social Media Campaign
  

LinkedIn:

• How to create a successful profile
  
• Do’s and Don’ts of LinkedIn
  
• Benefits of online professional networking
  
• Using LinkedIn as a sales tool
  
• Building connections
  
• Using LinkedIn as a job searching tool
  

Blogging:

• The importance of blogging
  
• Identifying your blogging personality
  
• Sourcing topics and content
  
• Tagging and optimization of posts
  
• Best Practices
  

Other areas: Flickr, Bookmarking, FourSquare, Google +, Vimeo