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European Institute

Digital Marketing
​16th November 2015

Courses › Course Information › Digital Marketing


Syllabus
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16th November 2015 Duration: 14 weeks (8 weeks of lectures at 6.15pm to 9.30pm one night a week, 6 weeks to complete assignment) Price: €745 excluding €50 examination fee which is payable on submission of assignment. APPLY NOW

For students not resident in Dublin and or living outside Ireland we are offering a distance learning programme and will be broadcasting the lectures live over the Internet. All you need is a PC with webcam and speakers and tune in (Irish time) for the lectures online.

Learning Objectives: 
  1. To ensure candidates have a working knowledge of all the elements of digital marketing and online communication which can easily be put into practice within the professional arenas of PR, Marketing and Event Management
  2. To provide candidates with the skills to create a digital communications online campaign
  3. To show candidates how to monitor and track its success by using effective analytics and measurement techniques
The objective of the Diploma course in Digital Marketing is to provide practitioners in Marketing, PR, Event Management and other communication sectors with the practical skills to develop, implement, manage and evaluate their online digital strategy.

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We are living in the digital era and there has never been a better time to be informed. The new Diploma in Digital Marketing for PR & Marketing includes all the tools of online communications and digital marketing to maximise your PR experience and qualifications.

Whether you want to increase your experience and scope, understand the buzz words and learn how to turn them into marketing strategies, or you want to understand how to determine the success and failures of your digital campaigns, the bottom line is you need to be informed about digital marketing and its many tools.Gaining an understanding of what online digital communication is and how to handle a successful digital media campaign will bring recognition and rewards to you and your company.This dynamic qualification will provide you with knowledge underpinning the principles of digital media and skills to undertake digital marketing planning within your role in Public Relations.

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The qualification covers Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Display Advertising, Analytics and Reporting, Affiliate Advertising, Mobile Marketing, Email Marketing, Viral Marketing, Online PR and Social Media, as well as metrics, regulation and codes of practice. We will also show you how each of these areas apply to every PR strategy and campaign.

PR and Event Management have evolved from a peripheral element of organisational PR to an industry that is at the hub of customer focused communications in an increasingly multi-channel environment. This course will ensure that you are equipped to deal with this shift and make the most of your communication and engagement skills

Who Should Attend
Those candidates who are responsible for the delivery of or management of an online strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.

Qualifications
Upon successful completion of the course participants will be conferred with a Diploma in Digital Marketing and automatically be awarded professional membership status, and be eligible to use the letters ‘MEIC’ after their name. Click here to apply.

All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.

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Get In Touch


Email: admin@europeaninstitute.ie 

European Institute of Public Relations 
23 Herbert Street, Dublin 2. Ireland
Tel: +353 1 490 6896
Mob: 087 0655 791

European Institute of Communications
Janseniusstraat 1
3000 Leuven, Belgium
Tel: +321 679 6505
Mob: +353 87 0655 791
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Our Courses


Specialising in PR & Communications training and education, the European Institute of Communications, the professional body for PR
and Communications practitioners in Ireland and Europe, is a dedicated professional and academic body providing recognised and approved partnership courses in Public Relations, European Public Affairs, European Studies, Social Media, Digital Marketing, Media relations and Crisis Communications programmes together with a range of courses in specialist short business courses.

​All the Institute’s courses are facilitated and designed to service the global professional communications industry.
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our global status


European Institute of Communications accredited by the Global Alliance
The European Institute of Communications is an internationally recognised professional membership body and academic PR & Communications Institute by the Global Alliance PR


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