Courses › Course Information › Digital Marketing
16th November 2015 Duration: 14 weeks (8 weeks of lectures at 6.15pm to 9.30pm one night a week, 6 weeks to complete assignment) Price: €745 excluding €50 examination fee which is payable on submission of assignment. APPLY NOW
For students not resident in Dublin and or living outside Ireland we are offering a distance learning programme and will be broadcasting the lectures live over the Internet. All you need is a PC with webcam and speakers and tune in (Irish time) for the lectures online.
Learning Objectives:
For students not resident in Dublin and or living outside Ireland we are offering a distance learning programme and will be broadcasting the lectures live over the Internet. All you need is a PC with webcam and speakers and tune in (Irish time) for the lectures online.
Learning Objectives:
- To ensure candidates have a working knowledge of all the elements of digital marketing and online communication which can easily be put into practice within the professional arenas of PR, Marketing and Event Management
- To provide candidates with the skills to create a digital communications online campaign
- To show candidates how to monitor and track its success by using effective analytics and measurement techniques
We are living in the digital era and there has never been a better time to be informed. The new Diploma in Digital Marketing for PR & Marketing includes all the tools of online communications and digital marketing to maximise your PR experience and qualifications.
Whether you want to increase your experience and scope, understand the buzz words and learn how to turn them into marketing strategies, or you want to understand how to determine the success and failures of your digital campaigns, the bottom line is you need to be informed about digital marketing and its many tools.Gaining an understanding of what online digital communication is and how to handle a successful digital media campaign will bring recognition and rewards to you and your company.This dynamic qualification will provide you with knowledge underpinning the principles of digital media and skills to undertake digital marketing planning within your role in Public Relations.
Whether you want to increase your experience and scope, understand the buzz words and learn how to turn them into marketing strategies, or you want to understand how to determine the success and failures of your digital campaigns, the bottom line is you need to be informed about digital marketing and its many tools.Gaining an understanding of what online digital communication is and how to handle a successful digital media campaign will bring recognition and rewards to you and your company.This dynamic qualification will provide you with knowledge underpinning the principles of digital media and skills to undertake digital marketing planning within your role in Public Relations.
The qualification covers Search Engine Optimisation (SEO), Pay Per Click Advertising (PPC), Display Advertising, Analytics and Reporting, Affiliate Advertising, Mobile Marketing, Email Marketing, Viral Marketing, Online PR and Social Media, as well as metrics, regulation and codes of practice. We will also show you how each of these areas apply to every PR strategy and campaign.
PR and Event Management have evolved from a peripheral element of organisational PR to an industry that is at the hub of customer focused communications in an increasingly multi-channel environment. This course will ensure that you are equipped to deal with this shift and make the most of your communication and engagement skills
Who Should Attend
Those candidates who are responsible for the delivery of or management of an online strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.
Qualifications
Upon successful completion of the course participants will be conferred with a Diploma in Digital Marketing and automatically be awarded professional membership status, and be eligible to use the letters ‘MEIC’ after their name. Click here to apply.
All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.
PR and Event Management have evolved from a peripheral element of organisational PR to an industry that is at the hub of customer focused communications in an increasingly multi-channel environment. This course will ensure that you are equipped to deal with this shift and make the most of your communication and engagement skills
Who Should Attend
Those candidates who are responsible for the delivery of or management of an online strategy for their organisation or company. In addition, it is an ideal programme for prospective communication professionals who have an interest in online digital marketing communications or those wishing to enhance their online management communications skillsets.
Qualifications
Upon successful completion of the course participants will be conferred with a Diploma in Digital Marketing and automatically be awarded professional membership status, and be eligible to use the letters ‘MEIC’ after their name. Click here to apply.
All candidates are bound by the rules and regulations of the European Institute of Communications (EIC). The European Institute of Communications reserves the right to cancel, amend or change the details contained in this brochure, the right to vary the administration, the programme content, and location of the course at any time.
