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European Institute

​Courses › Short Business Courses › Sales Techniques 


Sales Techniques Course programme

1 Day Intense Course
: €550
Successful selling is based on good communication – the art of listening, building trust, asking the right questions, speaking the customer’s language, and handling objections. The candidate will learn and practice specific sales techniques guaranteed to win new customers and retain customer loyalty. Building on existing strengths, the salesperson will learn to create a sales plan for new business, develop and practice new selling skills, learn how to make effective presentations, and maintain high quality relationships with customers.

Course content
  • The psychology of successful selling
  • Developing your sales plan
  • Getting the information you need
  • Managing time
  • Organising your presentation
  • Preparing for the sales call
  • Key selling skills
  • Use of language
  • Non-verbal communication
  • Asking the right questions
  • Understanding the customer
  • Building rapport with the customer
  • Handling objections
  • Telephone selling skills
  • The close

Methodology
The interactive nature of the selling process necessitates a training programme that creates an opportunity to practice the new skills learned. The candidate’s own natural ability will be enhanced and refined through learning and practising the most effective selling techniques. The course incorporates lecture sessions, role-play in a realistic sales environment, and video recording of progress.
Interview Techniques
Presentation Skills
Assertiveness Training
Managing Customer Service
Time Management
Communication Skills
Media Training
Profile in Public Relations
Sales Techniques
Telephone Skills
Crisis Management
Receptionist Skills
Negotiation Skills
​
Business Writing Skills

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Email: admin@europeaninstitute.ie 

European Institute of Public Relations 
23 Herbert Street, Dublin 2. Ireland
Tel: +353 1 490 6896
Mob: 087 0655 791

European Institute of Communications
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3000 Leuven, Belgium
Tel: +321 679 6505
Mob: +353 87 0655 791
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Specialising in PR & Communications training and education, the European Institute of Communications, the professional body for PR
and Communications practitioners in Ireland and Europe, is a dedicated professional and academic body providing recognised and approved partnership courses in Public Relations, European Public Affairs, European Studies, Social Media, Digital Marketing, Media relations and Crisis Communications programmes together with a range of courses in specialist short business courses.

​All the Institute’s courses are facilitated and designed to service the global professional communications industry.
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European Institute of Communications accredited by the Global Alliance
The European Institute of Communications is an internationally recognised professional membership body and academic PR & Communications Institute by the Global Alliance PR


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