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European Institute of Communications

​Courses › Short Business Courses › Sales Techniques 


Sales Techniques Course programme

1 Day Intense Course
: €550
Successful selling is based on good communication – the art of listening, building trust, asking the right questions, speaking the customer’s language, and handling objections. The candidate will learn and practice specific sales techniques guaranteed to win new customers and retain customer loyalty. Building on existing strengths, the salesperson will learn to create a sales plan for new business, develop and practice new selling skills, learn how to make effective presentations, and maintain high quality relationships with customers.

Course content
  • The psychology of successful selling
  • Developing your sales plan
  • Getting the information you need
  • Managing time
  • Organising your presentation
  • Preparing for the sales call
  • Key selling skills
  • Use of language
  • Non-verbal communication
  • Asking the right questions
  • Understanding the customer
  • Building rapport with the customer
  • Handling objections
  • Telephone selling skills
  • The close

Methodology
The interactive nature of the selling process necessitates a training programme that creates an opportunity to practice the new skills learned. The candidate’s own natural ability will be enhanced and refined through learning and practising the most effective selling techniques. The course incorporates lecture sessions, role-play in a realistic sales environment, and video recording of progress.
Interview Techniques
Presentation Skills
Assertiveness Training
Managing Customer Service
Time Management
Communication Skills
Media Training
Profile in Public Relations
Sales Techniques
Telephone Skills
Crisis Management
Receptionist Skills
Negotiation Skills
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Business Writing Skills

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European Institute of Public Relations 
Clogheen House, 98 Lr Kimmage Rd, Harolds Cross, D6WP953, Dublin, Ireland
Tel: +353 1 490 6896
Mob: 087 0655 791

European Institute of Communications
Janseniusstraat 1
3000 Leuven, Belgium
Tel: +353 1 490 6896
Mob: +353 87 0655 791
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Our Courses


SPECIALIST PR & COMMUNICATIONS EDUCATION
The European Institute of Communications is a specialist professional and academic institute providing education and training for the communications profession in Ireland, across Europe and internationally.

Our programmes encompass Public Relations & Communications, European Public Affairs & European Studies, Crisis Communication, Internal Communications, Media Relations together with a range of specialist professional and business skills programmes.

Through our academic and professional programmes, we combine academic knowledge with practical professional application, helping individuals develop their careers and organisations strengthen the communications capabilities of their people.

Our programmes are designed for the needs of a communications profession that is increasingly digital, international and interconnected.
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The European Institute of Communications offers internationally recognised programmes accredited by the Global Alliance for Public Relations and Communication Management.


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